About Us

Dedicated to Technology. Driven by Transformation.
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At Parable, we partner with visionary technology businesses and investors in the global mid-market. We help founders, private equity, and corporates execute transformative deals - from strategic exits to acquisitions and capital raises.
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The Parable Difference

Parable has a unique blended advisory and partnership model, which is distinct in the following ways:
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Technology Focus
We bring 10+ years of specialized M&A expertise across SaaS, Technology Services, Business Services, FinTech and Deep Tech. Our knowledge and sector focus makes us a standout player in the market.
02
Global Pedigree
We have executed M&A transactions across North America, Europe, Asia, South America and Australasia. We combine our pedigree of Big Four corporate finance discipline with Fortune 500 tech M&A expertise.
03
True Partnership
We align deeply with our clients through direct investment positions via sweat equity, where sensible. This partnership approach ensures mutual success and long-term value creation.
04
Long-Term Vision
Our unique partnership model allows us to take a strategic view on growth, economic conditions and market timing. We optimize execution and returns through patient, thoughtful advisory services.
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Hands-On Execution
We don't just advise - we actively implement solutions. When we spot opportunities (e.g. diligence issues) we partner with clients to drive tangible operational improvements.
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AI-Native Approach
As a Generation Beta firm, we leverage cutting-edge, secure AI technologies (e.g. ML, RAG) internally. This enables us to deliver efficiency gains and cost improvements directly to our clients.
Our Clients

Parable broadly supports four separate profiles of clients, these include; Private Technology Companies, Financial Sponsors, Corporate Groups and Management Teams.

Our Community

Supporting vulnerable communities isn't just important, it's our moral obligation. That's why each year we commit a minimum of 10% of our profits to non-profit institutions and charities focused on uplifting those in need, both locally and globally.

Our Culture

Parable has a inclusive culture that fosters collaboration, learning, growth and balance. We believe in creating an environment where every team member feels valued and empowered to contribute their best ideas.

Andrew Headshot

Our Leadership

Andrew Pfeiffer
Managing Director

Over the past decade, Andrew has operated extensively in global technology M&A markets, both as a buy-side principal and as a sell-side advisor. As a recognized expert and thought leader in the ecosystem, he brings his clients a unique perspective and balanced, practical counsel.

Before co-founding Parable, Andrew served as Director in KPMG's Corporate Finance division, with a focus on leading sell-side M&A transactions for private software & tech services businesses. Prior to this, Andrew held key roles across the global corporate development team at DXC Technology, a multi-national IT services and consulting conglomerate, where he executed acquisitions as a principal from London, New York and Sydney.

Trusted in the tech ecosystem.
ArgodesignCirrus8Sable37World Manager
Virtual ClaritySystem PartnersNextGenNavihedge
360 GlobalneteBECSLuxoftMudbathM-Power Solutions
360 GlobalneteBECSLuxoftMudbathM-Power Solutions
360 GlobalneteBECSLuxoftMudbathM-Power Solutions
ArgodesignCirrus8Sable37World Manager
Virtual ClaritySystem PartnersNextGenNavihedge
"Over multiple transactions, Andrew proved invaluable in reshaping our Nordic portfolio. His execution of both acquisitions and carve-outs was consistently excellent. Whether we were acquiring ServiceNow consulting specialists or handling complex divestitures of non-core assets, his clear thinking and commercial judgment delivered results every time"
Jørgen Jakobsen
Current Co-CEO - Cepheo
Prior VP - DXC Nordics
"Over several years working closely with Andrew on deals across Europe and the US, I came to truly value both his deep expertise and personal approach. Beyond his sharp deal execution skills, he has a natural talent for thinking through post-merger integration challenges and building practical solutions."
Rizwan Iqbal
Senior Director (DDV) - PwC
"Working alongside Andrew on major tech sector deals in the US, I was consistently impressed by his market insights and determination. He has that rare ability to see both the technical fundamentals and strategic angles, while maintaining the momentum needed to close transformative transactions"
Mauricio Paiva
Investment Banking VP - ItauBBA
Prior VP - LionTree IB & Guggenheim IB
"During DXC's acquisition of Argo Design, Andrew showed a real appreciation for our creative culture and high-end design work. He has a talent for seeing value beyond the numbers. His straight forward approach and clear communication made him great to work with - even from the opposite side of the table."
Mark Rolston
Founder - Argo Design
Previous COO - Frog Design
"Working with Andrew on our sale to Exclusive Networks showed his exceptional character and determination. Despite the complexity of multiple shareholders and cross-border dynamics, his unwavering integrity and drive to get the right outcome never faltered. His ability to keep all parties aligned while pushing through challenges was instrumental to our success."
John Walters
CEO - NEXTGEN Group
"The clear, practical advice from Andrew throughout the sale of World Manager helped us navigate each stage effectively, ultimately leading to an excellent outcome. A trusted advisor who delivers results."
Gary V
Founder & CEO - World Manager
M&A is complex, but your journey doesn't have to be.

Curious? Schedule a confidential discussion today.

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Frequently asked questions
What industry sub-sectors do you specialize in?
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We focus on four key verticals: Software & Cloud (SaaS, DevOps, cyber), IT Services (MSPs, digital transformation, custom dev, analytics, enterprise apps), Business Services (consulting, professional services, BPM/BPO), FinTech and Deep Tech (AI/ML, IoT, big data). Our cross-sector expertise enables us to understand both technical and commercial value drivers.

Do you have international capabilities?
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Yes. Our global capabilities are built on strong partnerships with select advisory firms and executives worldwide. This collaborative model delivers three key advantages: First, our partners provide real-time market intelligence and access to qualified buyers and sellers in each region. Second, we can assemble cross-border deal teams with precise expertise for each transaction. Third, by working with established local firms, our clients benefit from advisors who deeply understand their market's business culture, regulations, and key decision-makers.

What kind of team would we be working with at Parable?
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We intentionally operate with small, focused teams under a low-leverage model, meaning our senior team are actively involved throughout the entire transaction lifecycle. Unlike ‘bulge bracket’ firms where work is often delegated to junior staff, our experienced professionals directly drive each phase of your deal - from initial strategy through closing.

When should I reach out to Parable?
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Although it’s ‘never too soon’, we typically partner with sell-side clients 12-36 months before exit to optimize outcomes through strategic improvements, while buy-side engagements generally span 12-24 months from strategy to integration. For capital raises, strategy consulting, and special situations, timelines vary based on complexity and urgency, ranging from immediate action to year-long engagements.